Music Review: World, Hold On

by Jesse B.

Wow. Just . . . Wow. That's probably about the reaction you'll have after watching "World, Hold On". (I would have posted the video itself, but embedding of this video has been disabled by the record company. Those damn tyrants! *shakes fist*) While it's quite possibly the strangest music video you'll ever see, it drives the point of the song home like a pneumatic nail gun. (And for those of you who haven't stepped out of the stone age when it comes to construction technology, yes, that's essentially mechanical hammer.) Bob Sinclar has created a true masterpiece here.

The vocals are reminiscent of Eric Clapton (in fact, one of Sinclar's aliases is Reminiscence Quartet), and the lyrical content isn't a far cry from his either. The electronic beat is something a bit different though; you certainly wouldn't find it in a Clapton song, but strangely enough, it seems to fit perfectly with this tune.

The video itself starts out simple enough but soon introduces some stop-motion animation. Eventually there's old-school cardboard cutout space ship (like they used in the original Star Trek and Star Wars) flying around. Basketballs substitute for proton torpedoes. If the weirdness doesn't bother you, you'll soon come to appreciate the music video as a whole.

Note: I originally heard the song sans video and loved it. My discovery of the video only enhanced my affection for the song.